Well
designed public communication campaigns can contribute enormously in
educating the public and in conveying the intended message over a large
geographical area to a vast and diversified audience. Raising the
awareness of communities on hazards and risks they are exposed to and
what they can do at the individual household level to mitigate or
minimize those risks can transform them from passive to active
participants of wider disaster risk reduction scenario. Highly aware
communities understand the benefits of disaster preparedness and feel
empowered to support or take over risk reduction initiatives in their
locality, thereby increasing the community ownership and sustainability,
paving the way for greater resilience.
When the Mekong Rises
Since 2004, the FMMP Component 4 has
effectively implemented awareness raising initiatives in various forms;
IEC (Information, Education and Communication) materials development and
distribution, organizing cultural shows and sector specific activities
like school flood safety programs.
